What does a magazine from 2006 in your waiting room say about your organization?
What if there is more than one? And even a Hancock Fabrics catalog from 2004?
A lot more.
Being unable to display (somewhat) current issues of magazines is a problem. It’s almost to the point that an organization is trying to be that bad. Patients who bring in their own magazines and leave them behind should be better able to keep the stack refreshed. But what reason would hospital waiting rooms have to keep patients reading about Google’s purchase of YouTube or the World Cup in Germany?
Beside reminiscing about the good ol’ days of health care spending in the United States, nothing. (Well, I guess you could prevent them from reading well-intentioned, yet slightly misleading articles, like this.)
It’s a culture problem. It shows how your organization feels about its most important customers. It’s (all!) about the patient experience: and at any appointment (like many of us have experienced) waiting is a key component. And in a competitive market, it’s reason enough to try the guys down the street next time.