Build the Brand of Local Hospital

Continuing the brand conversation.

Noah Brier has created a simple-looking application that is allowing users to express their feelings about particular brands.  The collected tags are then displayed allowing companies (or whoever) the opportunity to see what words users associate with a particular brand.  It’s called Brand Tags.  And it seems to be a pretty big hit.

Chances are slim that your health care organization will appear on the site.  Seth Godin provides some advice for our localized organizations: “Superbrands have a mystical connection with people. Odds are, you can’t own one, but there’s no reason you can’t build a micro one, a local one, a brand that’s magical for a smaller group of people.”

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