MyRapidMD is a cell phone service that allows first responders access to all of your important medical information in an emergency situation. It seems like a great idea. Here’s an article all about the service at the Los Angeles Times.
But the service is plagued by a problem common amongst health care innovation: slow adoption.
This is what’s holding MyRapidMD back according to the LAT: “The company has to persuade first responders across the country to check cellphones as a matter of policy.”
An oft-used sports analogy has athletes, coaches, and reporters speaking of “getting over the hump,” a moment when the worst is over and success is imminent.
The new idea isn’t the tough part of the process. Getting over the hump is the true obstacle.