Clay Shirky (as always) makes some interesting points in the interview below. This has some application to health care, too. For (many?) patients, the perception (brand?) of physicians and hospitals (albeit decreasing) is one of perfect order. As Mr. Shirky says, “If something looks too good, people won’t touch it.” That’s problematic in health care. Interaction is important. Conversation counts. Participation is powerful. Let’s continue to break down the barriers. Transform the brand.