What’s the competition doing?

This is, to a very large extent, the healthcare business model:

Why do so many websites have the same shiny thing that users don’t want?

Company D saw something shiny on Company C’s website, so they launched the same thing.

Company C had the shiny thing because they had seen it on Company B’s website, and so they copied it.

Company B had the shiny thing because they had seen it on Company A’s site.

Company A did it because someone thought the shiny thing sounded cool.

From Good Experience.

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