via @smhcs

I think this aptly applies to healthcare just as it does to advertising. Alex Bogusky: ”… there begins to be a protective mode in any industry. So as you go out and try to change the rules, and try to tear down some of the old ideas, it’s not just the other agencies that will try to protect that … there’s a lot of vested interests in the way things are done right now, to continue going on. And if you wind up on the ‘new’ side of that, you’re going to have a lot of people really unhappy with you.“

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