GE, yes General Electric, launched a Get Fit Twitter campaign June 1. I read something recently that said hospitals and physicians stay out of the wellness business because it isn’t core to their service offering (mmm, okay?)–yet it still baffles me that a manufacturer leads the way in doing something different to promote wellness and not healthcare systems. The expla:

That’s why at GE Healthcare we’re running an online initiative to encourage people to “Get Fit” and join the fight against cancer. The “Get Fit” project aims to inspire people all around the world to seek healthier lifestyles by exercising, eating well and engaging in other activities that foster health — and share their choices using Twitter.

Game on! We’re hosting a global competition to see which continent’s population can “Get Fit” fastest. The more people who tweet about how they are getting fitter, using their country’s designated “Get Fit” hashtag, the faster the cells hovering over their continent (Asia, Europe, North America, South America, Australasia, and the Middle East and Africa) will turn from “risky red” to “healthy green” on the competition’s interactive map. The continent that “goes green” fastest wins.

I think it is still too early to have global “get fit” competitions using the social web–strictly from a participation factor, but I applaud the effort. Especially given that a manufacturer is leading the way. Here’s the USA hashtag, it’s updated…slowly. And a semi-critique.

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