Think Beta (End Malaria)

I’m a professed pursuer of healthcare perfection. We all know the ills of patient safety (or the lack thereof). But I also fear the perfection pursuit regularly creeps into the business side of healthcare. And by business side, I’m focusing intently on “try new things” to keep healthcare delivery progressing. That’s why I’ve always liked Google’s commitment to beta–and the associated derivative ideas (minimum viable product, iteration, etc.). Healthcare could use a more beta doing.

Anyway, Jeff Jarvis wrote an essay for a Domino Project compilation dedicated to End Malaria Day. Here are Jeff’s words on Beta Think:

Here’s the wonderful irony of beta-think: It says that we can make what we do ever-better because we are never done, never satisfied, always seeking ways to improve by working in public.

More importantly here is the description of what Domino Project is doing to End Malaria:

We’re doing this by giving $20 from the purchase of each copy of End Malaria to Malaria No More to send a mosquito net to a family in need and to support life-saving work in the fight against malaria.

In addition to saving lives, buying this book means you can enjoy essays by 62 of America’s favorite business authors, including Tom Peters, Nicholas Carr, Pam Slim, and Sir Ken Robinson. Organized into three main sections—Focus, Courage, and Resilience — all essays in End Malaria share a desire to inspire readers to look within themselves for solutions to their everyday dilemmas and for motivation to realize their desires.

At its core, End Malaria is about doing great work, and at The Domino Project we believe there’s no better work than saving a life. Please share this book with your friends, family, and coworkers, and encourage them to join us on our quest.

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